March 13, 2013 Leave a comment
Taking a page (yes, pun intended) from Jay Brooks’s Beer in ads series, we welcome you to a series on vintage nip (or ponies, splits, pocket torpedoes, etc) print ads, sales sheet, and labels.
We came into this wellspring courtesy of a home-historian by the nom de bière Jess Kidden. Here we have two different labels from Yuengling, America’s Oldest Brewery (1829) as well as the largest independent brewing company in the country (which you might only know of if you live in one of the 13 eastern states they’re distributed in or you’ve read about them). Both labels are from their Porter. Curiously, the 8-oz bottle is referred to as a “Brownie” package. My only guess is that rather than their usual green bottle, they put the brown porter in a better, brown bottle. The other one is also curious and I wish I knew which came first. Instead of a whopping 8 ounces, the other one touting the beer as “wholesome and refreshing” was packaged 7 ounces at a time. Either way, it’s sure more responsible than the quart bottles you still can find in Pennsylvania to date.