In Support of Small in print
March 19, 2012 1 Comment
We love nips, it’s true. We love nips, we do. But where did this love of nips come from? The roots are a little opaque, but we first vocalized (or blogized) this affinity on All About Beer’s blog, Beer Soup. Click here to see where it began, then click the Next button at the end to jump from Pt. I to Pt. II, then again to Pt. III. The editors, in their infinite wisdom, allowed us to adapt the three-part blog into a bona fide feature story.
In keeping with the notion that smaller is sometimes better, despite our tendency to overwrite, we vowed to keep all WeLoveNips.com posts to 250 words or less. We may have failed once or twice. But the story allowed us to expound on our argument for nips and other smaller, responsible packaging sizes and include many industry voices on their past, current, and future usage, to the tune of some 3,800 words. Oh wait, it looks like the tasting notes of a few available nips was left out….We smell four future posts as a result!
If you subscribe to AAB, flip to page 36 of the May issue. If you don’t, go to your nearest well-stocked news stand and buy it. (Or, y’know, wait a while for it to show up online.) In the meantime, here’s what the spread looks like:















